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Mobile application development is becoming extremely popular in the world. The companies, irrespective of their size or turnover are developing and launching their mobile apps to provide ease of service to their target audience and thereby strengthening their market position Businesses develop mobile apps based on their target audience’s requirements, market demand, and to provide better and quick service.
The companies can make the decision on the type of platform (Android, iOS, etc.) that should be used to develop the mobile app, based on their target country/market. For e.g. if the app is for South Asian countries then a mobile app on the Android platform will be a better choice. And if the mobile app’s target audience is more in the European and American markets then development on the iOS platform will be preferable. But it is advisable to have a mobile app that is compatible with all types of platforms (Android, iOS, etc.), as every single customer adds value in an expanding business.